Adie Horowitz, owner, says children are the focus of Licenders. The company wants to educate parents and teach them how to remove lice from their child’s head without using chemicals. They have hosted educational seminars and met with the PTA and parents at public schools to raise awareness of the seriousness of head lice issue for children. “The goal is to calm the parents down,” she says. “The problem is that people just don’t know what to do, and schools aren’t providing the service to a problem that can be easily solved.”

In the past, Licenders has been providing its services for many private schools in New York, New Jersey, and Connecticut, but it is now turning its attention to public schools and families and providing free screenings and LouseBuster treatments.

Licenders has three lice treatment salons located in Manhattan, Long Island, and Connecticut. All offer free screenings and an appointment is not required.