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Sock It to Dad! (Or to a Grad!)
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Well, as usual, a day late and a dollar short. In this case, at least 48 hours late, if not more; we had wanted to include the wonderfully distinctive socks of V. K. Nagrani as a FABULOSO Father’s Day gift, but deadlines trapped us. So, we just didn’t get to post it before Sunday, in time for Dad’s big day. Shame on us. But, we also think that these socks -- in cotton and nylon blends, made in Italy and Peru -- are the cat’s pajamas, so they’re good any time, any holiday, any celebration.


Nagrani, whose company is called Ovadaût, has a sense of humor, not only with his lively designs and vibrant patterns, but also with the company’s name. Say it a few times, out loud. Get it? Yeah, these socks are meant to go over the foot. Duh. He designs not only colorfully playful sock-canvases, but he also creates sartorial patterns that are a tad more -- shall we say? -- conservative, for that new grad who is job-hunting.


Buy 21 pairs ultimately and you’ll be a member of Nagrani’s “21 Club,” which entitles you to test drive new models, get in early on the limited editions (they’re all produced in small quantities—after all, these are socks for the elite!), and a few other perks. Available at Rothman’s on Union Square, at 200 Park Ave. South at 17th St., 212-777-7400; www.rothmansny.com. Oh? The price, you ask? $35 -- not bad for what they are: very special, for very discriminating feet.

Posted on June 19, 2007 - by


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About the Author: About the Author: Ruth J. Katz is a well-known shopping and service writer based in New York City. She has written about shopping for 25 years for New York magazine; covered the topic on-air at Fox-TV for several years as the Home Services expert; and had her own show on both the USA and Lifetime Cable networks. Katz wrote extensively for The New York Times as well, and contributed periodically to the New York Daily News. She is a passionate shopper, always looking for not merely a good buy, but the best buy, ferreting out a "steal" or discovering up-and-coming designers. She has written five books and is a former contributing editor to Hearst's Redbook, Classic Home, and Colonial Homes; she is currently a Contributing Editor of New York Home, Golf Connoisseur, The Modern Estate, and Promenade magazines. She is also the former Shopping Director for Davler Media's Manhattan Living.


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