The Juva Center offers something for everyone when it comes to laser and cosmetic surgery, aesthetic skin care, and general dermatology, and the packed waiting room attests to the solicitous care and exceptional skill of the entire staff. Whether it's head-to-toe skin treatments, micro-dermabrasion, laser procedures to obliterate brown spots and little blood-vessel "tributaries," or injectibles to do away with varicose veins -- or even more extensive surgery, like face lifts or tummy tucks -- the Center's team is equipped to expertly handle it. Dr. Michael C. Bruck will tell you that the demand for state-of-the-art, specialized cosmetic procedures is burgeoning...but a more interesting statistic buried in that generality is that, among men, cosmetic procedures are definitely on the rise. Dr. Bruck estimates that nearly 20% of his patients are men, and the most common procedure they come for is to shed those endearing, but unwelcome love handles: "You can never just spot-reduce an area at the gym. You can build an area, but not effectively 'remove' it." And so liposuction is the best bet. More fascinating, however, is the number of men who come in for Botox -- for their hands! "A handshake says so much about us," he comments, and further adds that men whose hands perspire opt for Botox to alleviate it. He also observes that the "brow-and-forehead" complex is another target for men, and he says that Botox is again the solution for those furrows. The Center also sees many men who come to have excessive hair removed. In other words, no reasonable cosmetic problem cannot be solved here -- regardless of your sex. Juva Skin & Laser
Center and Health & Wellness Center, 60 E. 56th St. btw. Madison
& Park Aves., 212-688-5882; www.juvaskin.com(This
article originally appeared in the 1/06 issue of Manhattan Living.)
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