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The Best Bras
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For all those "personal things" that go underneath the finished product, head uptown to Intimacy on Madison and 90th Street. Smashingly sexy (and supportive) bras, seductive undies, and everything else that is hidden under your jeans or jumper -- it's all here, in this cozy shop with the pretty peach walls. It's not just that the staff know how to fit a bra properly (and they should, considering that they carry bras with cup sizes ranging from A to JJ), but they know how to do it discreetly, politely, with care. (We especially like Evanny, who fit us for our latest little lacy something.) There are brand names here you know, like La Perla and Felina, but mostly there are fabulous European imports that you don't know, and that you won't see anyone else in, especially when you're at the gym changing into your sweats -- names like Lise Charmel, Prima Donna, Chantelle, and Aubade. And even better, these are brands that a certain someone (with a Y chromosome) hasn't seen yet, either. Nothing here comes cheap, but everything is oh-so-worth it. Forget those ancient ads, "Last night I dreamed I was a whatever in my Maidenform bra..." and actually be a whatever-you-want in the finery and fabulousness sold here. Intimacy, 1252 Madison Ave. at 90 St., 212-860-8366; www.myintimacy.com

Posted on December 17, 2007 - by


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About the Author: About the Author: Ruth J. Katz is a well-known shopping and service writer based in New York City. She has written about shopping for 25 years for New York magazine; covered the topic on-air at Fox-TV for several years as the Home Services expert; and had her own show on both the USA and Lifetime Cable networks. Katz wrote extensively for The New York Times as well, and contributed periodically to the New York Daily News. She is a passionate shopper, always looking for not merely a good buy, but the best buy, ferreting out a "steal" or discovering up-and-coming designers. She has written five books and is a former contributing editor to Hearst's Redbook, Classic Home, and Colonial Homes; she is currently a Contributing Editor of New York Home, Golf Connoisseur, The Modern Estate, and Promenade magazines. She is also the former Shopping Director for Davler Media's Manhattan Living.


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