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Madison Avenue's First-Ever Watch Week
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Madison Avenue, that gilded swath (dare we say Swatch?) of retail fantasy, stretching from midtown up to about 86hth Street is home to more fine, upmarket watch boutiques than there are hours on the clock dial.  And in recognition of the prestigious brands that have graced the thoroughfare over the years and in honor of all the new watch emporia opening (think: Vacheron Constantin and Geneva's DeLaneau, among others), this boulevard of dreams is staging its first Madison Avenue Watch Week from April 11th (Monday ) through the 16th (Saturday).  Madison Avenue Watch Week (presented by The Wall Street Journal) is a celebration of haute horology for collectors and connoisseurs, featuring artisan demonstrations; new watch previews and launches; discussions with watchmakers; presentations regarding trends in design, manufacturing, and mechanism technology; an exhibition of antique and historic timepieces; and private VIP sales opportunities.

This is definitely a time to set the alarm on your watch to remind you of the many opportunities that there will be along the Avenue, for both shopping and dreaming.  Participating boutiques include:

Asprey / 853 Madison Ave. / 212-688-1811

Blancpain / 781 Madison Ave. / 212-396-1735

Breguet / 779 Madison Ave. / 212-288-4014

Chopard / 709 Madison Ave. / 212-223-2304

Damiani / 796 Madison Ave. / 212-375-6474

David Yurman / 712 Madison Ave. / 212-752-4255

DeLaneau / 681 Madison Ave. / 212-355-3142

Georg Jensen / 687 Madison Ave. / 212-759-6457

Girard-Perregaux / 701 Madison Ave. / 646-495-9915

Graff / 710 Madison Ave. / 212-355-9292

Hublot / 692 Madison Ave. / 212-308-0408

Mauboussin / 714 Madison Ave. / 212-752-4300

Montblanc / 598 Madison Ave. / 212-223-8888

OC Concept Store / 655 Madison Ave. / 212-759-9220

Peter Elliot / 1070 Madison Ave. / 212-570-2300

Porsche Design / 624 Madison Ave.  / 212-308-1786

Vacheron Constantin / 729 Madison Ave. / (opening soon) / 877-862-7555

Log on to the home page to access of the calendar of events for the week and to sign up for information on in-store programs, invitations to receptions, talks, and so on.

For additional information:  Matthew Bauer, Director, the Madison Avenue Business Improvement District, at information@madisonavenuebid.org


Posted on April 07, 2011 - by

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About the Author: About the Author: Ruth J. Katz is a well-known shopping and service writer based in New York City. She has written about shopping for 25 years for New York magazine; covered the topic on-air at Fox-TV for several years as the Home Services expert; and had her own show on both the USA and Lifetime Cable networks. Katz wrote extensively for The New York Times as well, and contributed periodically to the New York Daily News. She is a passionate shopper, always looking for not merely a good buy, but the best buy, ferreting out a "steal" or discovering up-and-coming designers. She has written five books and is a former contributing editor to Hearst's Redbook, Classic Home, and Colonial Homes; she is currently a Contributing Editor of New York Home, Golf Connoisseur, The Modern Estate, and Promenade magazines. She is also the former Shopping Director for Davler Media's Manhattan Living.

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