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Athleta: Working Out and Walking Outside in Style
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Never have workout clothes been so fashionable -- so stylish, in fact, that we wear them all the time, not just at the gym. And what we want is comfort, easy-care, and fashion. Yes, fashion. The days of wearing a pair of Lycra leggings and an old T-shirt are gone, gone, gone.

Enter: Athleta. With two brand-new stores under its figurative belt, Athleta is rapidly on its way to being the premier brand for workout and active wear clothing for women. The company was founded in 1998 with the mission of providing female athletes with apparel for diverse sports and fitness activities; it has become one of the most sought after brands in this rapidly growing segment of the fitness-wear, sports, and active-wear apparel markets.


Athleta sells its products through catalogs and its website (athleta.com), but now New Yorkers can head to two new stores -- one on the Upper East Side (1517 Third Avenue) and the other on the Upper West Side (216 Columbus Avenue). Headquartered in Petaluma, CA, Athleta was acquired by The Gap in 2008, and since then the company has had big plans for expansion, and hopes to have 50 new shops by 2013.

Athleta thoughtfully offers free alterations in its stores, and there are kiosks that link directly to the website, offering customers access to additional products and sizes. Moreover, the company sponsors free fitness classes.

To mark the opening of the New York City stores, Athleta has partnered with Bent on Learning, a non-profit organization that offers instruction in yoga and meditation to students in grades K through 12 in New York City public schools and youth centers, as a means of reducing stress and improving concentration, self-esteem and overall health.

Posted on September 01, 2011 - by

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About the Author: About the Author: Ruth J. Katz is a well-known shopping and service writer based in New York City. She has written about shopping for 25 years for New York magazine; covered the topic on-air at Fox-TV for several years as the Home Services expert; and had her own show on both the USA and Lifetime Cable networks. Katz wrote extensively for The New York Times as well, and contributed periodically to the New York Daily News. She is a passionate shopper, always looking for not merely a good buy, but the best buy, ferreting out a "steal" or discovering up-and-coming designers. She has written five books and is a former contributing editor to Hearst's Redbook, Classic Home, and Colonial Homes; she is currently a Contributing Editor of New York Home, Golf Connoisseur, The Modern Estate, and Promenade magazines. She is also the former Shopping Director for Davler Media's Manhattan Living.

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