On October 19, ABC's Supernanny Jo Frost stopped by La Cima Elementary Charter in Bedford-Stuyvesant to announce her partnership with Teva Respiratory and the launch of EIB Active, a national campaign to raise awareness about exercise-induced bronchospasm (EIB) and the effects it can have on undiagnosed children and adults. Frost spoke with students, parents, and faculty about the importance of living a healthy, active lifestyle, distributed healthy snacks, and watched the children perform soccer drills at recess.
"I'm teaming up with Teva Respiratory and EIB Active because it's important for me to educate people about EIB, so that if they are experiencing symptoms - which may lead them to stop exercising or participating in sports - they need to speak with a physician," says Frost, also a bestselling author and childcare expert who has suffered from asthma and EIB since she was 5 years old. "It's important for those who have EIB and/or asthma, like myself, to effectively manage it so they can stay healthy and active."
EIB, a treatable condition that impacts an estimated 30 million people in the United States, causes wheezing, coughing, and chest tightness during or immediately following exercise or physical activity. Despite the large number of people living with EIB, diagnosis remains low due to a lack of awareness and understanding about EIB as a distinct condition. Although exercise is often the most common cause of asthma symptoms, the shortness of breath, wheezing, coughing, chest tightness, unusual fatigue, or trouble getting a deep breath that many may experience during exercise may actually be EIB, which affects both children and adults with asthma, and the general population.
EIB Active aims to educate people about the importance of proper treatment to effectively manage EIB symptoms in both patients experiencing breathing problems and those diagnosed with asthma. Through its website, the campaign provides families with information, resources, interactive content and updates.