NO PURCHASE NECESSARY TO ENTER OR WIN.

1. Entry Conditions: Contest may only be entered from the United States. This contest available only to those persons, 18 or older, who are legal residents of the United States or the District of Columbia, and who are the parent and/or legal guardian of any child/children portrayed in submitted photographs, and may only be entered from one of those locations. INTERNET ACCESS AND EMAIL ADDRESS REQUIRED TO ENTER. FREE INTERNET ACCESS IS AVAILABLE AT MANY PUBLIC LIBRARIES.

Employees of Sponsor, any affiliate of Sponsor, any of their advertising or promotional agencies, any Sponsor of any prize offered in this contest or any business or entity involved in the development, production, implementation, administration or fulfillment of this contest, and their immediate family members (meaning spouses, parents, siblings and children living in the same household) are not eligible to enter or win.

2. Entry Timeframe: Contest begins October 1, 2007 12:00:01 AM Eastern Time and ends November 19, 2007, 11:59:59 p.m. Eastern Time.

3. How to Enter: Navigate the Internet to www.nymetroparents.com/addhalloween.cfm and click onto the enter link to be connected to the Contest Registration Form. Complete all requested information. Following registration, (which is free), you will be directed to submit your photo(s) in JPEG, JPG, and GIF format.

All Entries must be G-Rated Only.

You may submit up to a total of 3 photos, but there is a limit of one prize per household. Each entry must be submitted separately. You must be the photographer of each photo(s) you submit and have the permission of any person used as a subject of the photo. Any editing/retouching/modifying of the photograph shall be performed by the submitting party. Use of stock photos is not allowed. Photo(s) can be taken by any type of camera, but must be submitted digitally in JPEG, JPG, or GIF format and photo should be a maximum of 600 pixels wide or high in size. You will be notified via e-mail if and when your photo(s) have been posted on the site. Photos must be submitted by 11:59:59 P.M. ET on 11/19/07, when the contest ends. Entries without all of the required blanks completed will be disqualified. All late, lost, or incomplete entries are not considered valid entries. Any form of entry, other than as specified in these rules (including but not limited to automated, copied, third-party or mechanically reproduced entries) is prohibited and they will disqualified. Sponsor will be collecting personal data about participants when they register and enter the contest. By entering you agree to be bound by these official rules and the decisions of the Sponsor which will be final and binding in all respects. The official rules will be posted at the contest website throughout the contest.

4. Sponsor: Davler Media U.S.A., Inc., 1040 Avenue of the Americas, NY, NY 10018.

5. Prizes: Three (3) Grand Prizes (Grand Prizes to be determined from among all entries): A gift certificate valued at $100 furnished by Toys R Us and redeemable in any participating Toys R Us location. Prizes may not be substituted or transferred, except if any prize becomes unavailable, Sponsor reserves the right to substitute prize of equal or greater value. Taxes and any other expenses not listed above are responsibility of winners. Limit one prize per household. Allow 4-6 weeks after validation for receipt or arrangement of receipt of prize. You are not a contest winner until validated and you receive official notification from the judging organization.

6. Judging/Winner Selection: Winners will be selected based upon average accumulated ratings for each photo as determined by reader participation and voting. In the event of a tie, a panel of judges comprised of Davler Media employees will break the tie using the following criteria: creativity (25%) and originality of photo (25%); composition and arrangement of photo (25%) and relevancy to category topic (25%). Judging will be conducted between 11/4/07 - 11/190/07.

7. Prize Acceptance: Winner(s) must complete, execute and return an affidavit confirming the winner's identification and eligibility, and winner and any guests will be required to complete, execute and return (if such requirement would not render this contest lawful) a Liability and Publicity Release. If such documents are not returned within ten (10) days of the date sent, or if any prize notification is returned as non-deliverable or any winner if found to be ineligible or not in compliance with these official rules, disqualification may result. Failure to sign and return these forms when requested may result in disqualification and the selection of an alternate winner. In the event of a dispute as to identity of any online entrant, entrant will be deemed the individual named on the online entry form.

Acceptance of a prize will constitute permission to use winner's name, hometown, likeness, photograph, statements or prize information for advertising and publicity purposes worldwide without limitation and without additional compensation, except where prohibited. Sponsor, their parent companies, affiliates, subsidiaries, advertising and promotion agencies and their respective directors, officers, employees, representatives and agents will not be responsible any and all liability for any injury, loss or damage of any kind to or of any person or property (including death of any person), arising in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of a prize, participation in any contest related activity, or participation in this contest. This contest is void where prohibited or restricted. All submissions become property of Sponsor and will not be returned. No correspondence about submissions will be answered. By entering, you grant permission to Sponsor and its agents and agencies the right to publish, use, adapt, edit and/or modify your entry photo(s) in any way, in any and all media worldwide, without limitation, and also constitutes your irrevocable assignment and transfer to Sponsor of all right, title and interest in the entry photo(s), including without limitation, all copyrights, without further consideration. By entering you warrant and represent that you are the photographer of the submitted photo(s) and that you have obtained all permission necessary for Sponsor to publish or use your photo(s) in any media worldwide, including but not limited to permission from all persons depicted in your photo(s) and from any holder of copyrights, trademarks or other rights in materials or other items depicted in your photo(s). By entering, you also agree that Sponsor may publish your name and entry photo(s) on Sponsor's website or in such other media or formats as Sponsor may elect without further compensation. By entering, you also agree to confirm any of the above in writing.

8. Validations: By taking part in this promotion, you agree to be bound by these rules and all decisions of the judges. Photo(s) must be taken by entrant. Photo(s) must be original, non-professional, and must not have been previously published or won any previous award, and must not contain any material that would infringe upon third party rights if used in advertising. Entries may be disqualified if photo(s) contain materials trademarked, copyrighted, used or submitted elsewhere, or any obscene, defamatory or other offensive or inappropriate material. Sponsor reserves the right to disqualify any entries which Sponsor, at its sole discretion, determines to be inconsistent with its corporate standards, reputation or consumer expectations. No responsibility is assumed for lost, late, stolen or misdirected mail or entries or any failure or unavailability of hardware, software, electronic communications or Internet uploading or other connections. If integrity of Contest is compromised in any manner, Sponsor reserves the right to modify Contest and judge entries received that are unaffected by the problem. Submissions void if incomplete, not legible, or if they contain errors or do not comply strictly with all requirements in these rules.

9. Prize Winners List: For names of Winners, visit www.nymetroparents.com and click on the NY Metro Parents Halloween Photo Contest Winners after 11/190/07 or mail a self-addressed, stamped envelope to: NY Metro Parents Halloween Photo Contest Winners, 1040 Avenue of the Americas, NY, NY 10018.

10. Official Rules: For copy of Official Rules, send a self-addressed stamped envelope to: NY Metro Parents Halloween Photo Contest Winners, 1040 Avenue of the Americas, NY, NY 10018 by 11/19/07. Limit one rules request per envelope. Requests received after the last day of Entry Period will not be honored.