10 Rockefeller Plaza
Midtown, NY 10020
Description: K'NEX is celebrating the addition of new K'NEX Mario Kart? Wii Building Sets with a fun-filled, in-store event for fans.
Designed for children ages six and older, the Mario Kart Wii Building Sets combine the K'NEX building system with beloved characters from the popular Mario Kart Wii game, bringing Mario, Luigi, Bowser, Donkey Kong, and other fan favorites from the video screen to the construction aisle.
The event will allow fans to learn more about the new products through a series of hands-on activities, including building stations, product demonstrations, and photo opportunities with Mario and Luigi. In addition, all gaming stations at the Nintendo World Store will feature Mario Kart games during the event, and the first 1,000 fans to enter the store on Aug. 23 will receive a free K'NEX Mario Kart Wii Buildable Figure Bag.
Fans can also compete in a variety of contests including "Guess the Number of Figures" and "Fastest Builder" for a chance to win K'NEX Mario Kart Wii Building Sets.
During the event, a giant track display will demonstrate the size and scope of tracks that can be built at home with the purchase of multiple sets.
The new additions to the K'NEX Mario Kart Wii line will debut in August 2012 in retail stores across the country.