259 W. 30th St.
Midtown West, NY 10001
Description: When a black sneaker company hires a white CEO, their commercials begin glorifying the “ghetto" and sales triple among white teens. But when violence erupts in a black community, the shoe designer blames the ads and promises revenge. Meanwhile, the writer of the ads is paralyzed by white guilt – which only gets worse when his therapist turns out not to be what he expected. Luckily, there’s a new racism pill on the market advertising, "If you don't think you need it, you're probably a racist!" HONKY takes a comedic look at the symbiotic relationship between racism and commercialism.