What... (i.e. camp, dance class, birthday party)
        
 
Pick a NYMetroParents Region: All Regions   Manhattan    Brooklyn    Queens    Westchester    Rockland   Fairfield    Nassau    Suffolk  

Resources

   

SWEDISH STYLE IN NYC

     Home  >  Articles  > Local News - Manhattan
by Vanessa Friedman

Related: polarn o. pyret, swedish clothing store, new kids clothing store, tribeca, upper west side,


Polarn O. Pyret, a clothing store founded in Sweden in 1976, recently opened two retail outlets in Manhattan. The new stores are located at 200 Chambers Street and 428 Columbus Avenue.

Polarn O. Pyret recently opened two stores in Manhattan

Polarn O. Pyret, a clothing store founded in Sweden in 1976, recently opened two retail outlets in Manhattan. The Upper West Side location opened November 27 and the Tribecca location opened December 8. The store aims to be the only stop parents need to make when shopping for their children. This has been the company's philosophy in Sweden for the past 35 years, and it hopes to stay true to this motto in its New York stores.

Polarn O. Pyret separates itself from other clothing stores in large part by its unisex clothing line. About one-third of its collection is unisex, making the clothes suitable as hand-me-downs that would work for any child. Jennifer Athanason, president of Polarn O. Pyret USA, says, "There aren't really substantial differences between little girls' and little boys' bodies until a certain age, around 7 or 8. We don't want kids to look like little grown-ups; we want to really foster childhood in children."

Some of the most popular designs at Polarn O. Pyret include outerwear, rainboots, and the brand's traditional stripes, which can be found on many articles of clothing throughout the store. The stores also stock clothing for adults.

When the Upper West Side location opened, the flagship Stockholm store had a New York-themed party to celebrate. "We're over the moon to be in New York City," says Athanason. "We're from Sweden, a country of nine million people...the city of New York is bigger than the whole country of Sweden!" Athanason confirms that the brand has plans for further expansion in the United States: "We're a small brand with big aspirations."


Get Your FREE Indoor Activity eGuide!

More Local News - Manhattan Articles

Lego Store Flatiron District Opens on Fifth Avenue
Nintendo World is Home to Latest Nintendo Games
Highlights Launches Infant Book Series and Bilingual Magazine
Manhattan Charter School Starts Year with Two New Programs
Entrepreneurship Program Opens Location in Lower Manhattan

Be a good fellow parent and share this with a friend who would be interested
Email Friend

Local Local News - Manhattan Sponsors

Tutors on Wheels
369 Lexington Ave, Suite 333
New York, NY
646-237-7811
Since 2003, Tutors on Wheels has been providing t...

Field Station: Dinosaurs
One Dinosaur Way
Secaucus, NJ
855-999-9010
9 MINUTES FROM MANHATTAN, 90 MILLION YEARS BACK IN...

300 New York
Pier 60/23rd & West Side Highway
New York, NY
212-835-2695
A place that actually encourages kids to knock thi...

Peartree Preschool
132 W. 112th St.
New York, NY
212-866-4105
Peartree NYC Preschool was founded by local mom, ...

Park View Pediatric Dentistry
800A Fifth Ave. Ste. 303
New York, NY
212-879-6518
Dental care with a little extra care! Founded in 1...
See Our Local News - Manhattan Directory

local zones

Nassau

Nassau cont.

Suffolk

Suffolk cont.

Westchester

Westchester cont.

Fairfield

Rockland

Rockland cont.

Queens

Queens cont.

Brooklyn

Brooklyn cont.

Manhattan

Copyright 2014 NY Metro Parents Magazine Site Design: THE VOICE