You Need Video for Top Website Ranking - WTC Business Resource Center

Date: 11/01/11
Hours: 6:00 PM – 8:00 PM
Ages: 18+
Price: $89
115 Broadway, 19th Floor - 2125984567 ext. 204
New York, New York 10006

Description: Save your seats now - Phone registration call +1 212 598 4567 ext. 204. Trainers: Brian Jones, COO INSPIOR; Fred Kauber – CIO Entitle Direct Group; Don Mancuso, Vice President Sales and Marketing, CMI. Duration: 1 day. Overview - The standards are higher than ever for video media. It is not enough to have video content, but it has to be of high quality and catch the eyes of someone only seeing it on the smallest of high-definition screens. It is a difficult standard, but we can provide help. We are offering a seminar where participants will gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. Register now so that you can get instructions on how to • Use Facebook and Youtube to reach a wider audience • Apply cutting-edge technology to even make an iPhone camera produce a quality video • Utilize SEO so that your content is one of the first things people use when they search with a search engine About the course • Who should attend? • How will I benefit? • What will I learn? • Trainers • Venue Details • Inquiries Who should attend? Course is suitable for: * Manager- and Executive-level Business Owners * Executive Directors * Development Directors * Sales and Marketing professionals * Public Relations professionals * Communications professionals * Marketing professionals * Digital marketing professionals * E-commerce professionals * Journalists * Academics What Others Say About the Seminar “The seminar was very insightful, especially making it a resource rather than a sales pitch. The presenter’s were very good and the participants seemed to enjoy the advice and insights.” — Business Development Specialist, U.S. Department of Commerce How will I benefit? We live in an amazing time for information. With the advent of internet technology, information from all over the world is available. With the advances made in technology, not only is information widely available, but also it can be found quicker than ever. Most publishers aren’t in the video industry, so we may not necessarily know about current tools, online resources or new strategies that were not around even a year ago. After this seminar, you’ll feel like you know all there is to know about launching and running an effective video strategy. Furthermore, the social landscape on the Internet has become as wide and diverse as the social landscape off the computer. In some areas, such as marketing to an international market, the Internet's effectiveness far surpasses its physical incarnation. This seminar will help you use social networking on websites like facebook to your marketing advantage. Not only will you be able to reach people quickly and internationally, but you will also be able to do it in a way that is cost-effective and will not tie up multiple people in creating a marketing strategy. With social networking, you have access to your market at one source. What will I learn? This seminar will be taught by two professionals who not only know how to work with the most cutting-edge software, but also people who know how to get the attention through strategic marketing. Here are a few things you’ll learn at the seminar: o Web and Facebook 101 o What Works, What doesn't o How To Create Videos that People Will Watch o Attracting Fans on Facebook o Video SEO Strategies o YouTube Annotations & Insights o Which Equipment To Buy o How To Get the Best Possible Video Image from an iPhone o Building Effective Pages on Facebook o Creating Engaging Content o Moderation and Customer Service o Analyzing Your Data Whether you’re looking to build an in-house studio for daily videos, trying to find a private video hosting platform, looking to get more followers and visitors, or just trying to come up with ideas for videos to post on your Facebook wall—this seminar covers it all and more. At the end of the seminar, there will be a Q & A session that can cover any information not covered. What you will get: • Web 2.0 Guide • SEO 101 • List of Must-Have Video Software • Apps to Use on Your Smartphone Trainer(s); Frederick B. Kauber Fred Kauber is an accomplished executive and consultant with over 21 years of experience in senior technology, online marketing, product management / development and operations leadership roles. He has a proven track record of overcoming the technical and business challenges confronting both Fortune 500 companies (IBM / Dun&Bradstreet / Reliance Insurance / First Data) and entrepreneurial ventures (Bigfoot Interactive / Solid Group) and currently serves as the CIO of Entitle Direct Group, where he presides over all online marketing and technology initiatives involved in the sale of title insurance direct to consumers. Fred also serves as an advisor to the Points of Light Institute and several small businesses on the topics of search engine marketing and optimization. He has been a frequent speaker at industry conferences over the past decade on the topics of e-commerce, web application development and business enablement via emerging technologies such as Web 2.0. Fred is a Six Sigma Black Belt candidate and possesses an MBA in Finance & International Business from NYU and an MS in Telecommunications from Pace University. Brian Jones Brian Jones, US Chief Operating Officer/Creative Director of CMI, grew a local advertising agency into a successful national agency by helping craft and implement the growth strategies of some of the world's largest companies and brands. Join one of the greatest minds in the branding and marketing world and gain the insights that could mean the difference between profits and losses, gaining or losing market share, thriving instead of just surviving. With over 20 years experience developing and implementing marketing strategies for businesses and organizations, spanning a variety of industries, Brian uses his expertise to provide businesses and organizations best practices of designing strategic marketing initiatives and developing creative approaches to marketing with the use of online tools. He has a BFA in Design from Carnegie Mellon University. Don Mancuso Don Mancuso, Vice President Sales and Marketing, in the New York office of CMI is responsible for bringing insight to the analysis of our clients’ online market challenges as CMIs new business and marketing/digital VP. The breadth of Don’s more than 14 years of multimedia experience in website design includes, Search Engine Marketing (SEM), Search Engine Optimization (SEO) and digital design he has been driving strategic growth for CMI clients in a range of disciplines through a variety of web, interactive and innovation projects, helping service professionals successfully market and re-branding their businesses since 2007. Don believes that good insight is found and superior strategy is developed once CMIs teams have developed true empathy for our clients’ people and a genuine passion for our clients’ business success. Prior to joining CMI’s team of digital experts Don worked with one of the largest publishers of print and online content in the country he gained an invaluable amount of information on what works and what doesn’t in website design includes, Search Engine Marketing (SEM), Search Engine Optimization (SEO) and digital design for broad and niche professions. From construction companies and engineers to medical experts Don has helped brands excel in their markets, as a consultative resource for thousands of individuals and companies on how to convert visitors to your website into clients. Venue 115 Broadway 19th Floor New York, New York 10006 Nearest Transit: Wall Street (4, 5, 6) Inquiries Contact us via our web form or call +1 212 598 4567 ext. 204. About INSPIOR In 2009, INSPIOR, the B2B digital marketing firm, partnered with CMI, Tarsus Media and master marketing-communications gurus partners to help retail, small business and growth organizations increase brand value quickly with comprehensive strategies for acquiring and retaining customers, including examples on increasing referrals, how to turn prospects into customers, tips for driving repeat sales, building customer loyalty through branding efforts and case studies of successful marketing and branding campaigns. reserves the right to change curricula, rules, fees, and other requirements, of whatever kind, affecting registrants. The provisions of this email-catalogue do not constitute a contract, express or implied, between any applicants, registrants, or faculty/speaker and, CMI or its agents. The policies, regulations, procedures, and fees in this catalog are subject to change without prior notice, if necessary, to keep policies in compliance with State and Federal laws and/or with rules and regulations of