FAO Schwarz at Rockefeller Center Has Reopened
New York City's beloved toy store is welcoming customers to its Rockefeller Center flagship once again.
Get fall activities sent to you
Get fall to do with your kids
Delivered right to your inbox
FAO Schwarz features its very own Build-a-Bear Workshop for creative young toy makers. Choose who you want your new furry friend to be and then head to the stuffing station. Once your new lovie is built, you can choose clothing, accessories, and furniture at the dressing station! These customizable stuffed animals are a fun experience for any child or a thoughtful gift for a friend.
Recreate the Piano Scene from Big
Note: Image was taken pre-COVID-19.
The beloved giant piano that was in the original location of FAO Schwarz (the one Tom Hanks danced on in Big) made the move to 30 Rock and can be danced on by children and families! Take your shoes off and get in a musical mood. The keys don’t only light up on the floor; they also light up on the ceiling above! This way, onlookers standing in the plaza can look up to see people dancing while the keys light up.
Keep Your Eyes Peeled for the Sizeable Centerpieces
The attention to detail in this store is super fun! You’ll find a rocket ship at the top of one staircase, where children and families can step inside and have an out-of-this-world experience. The buttons inside light up and make various otherworldly sound effects. The other staircase in the store features a clock tower, with a winking face and a view of the interior spinning gadgets and widgets of a real tower. Both pieces make for a cool Instagrammable moment
FAO Schwarz also has different sections dedicated to different favorite toys such as Barbie, Transformers, and stuffed animals. You can even buy toy soldier outfits to match your friends outside! The energy in this iconic toy store is perfect for the holiday season and to load up on both timeless and unique items. We’re happy to have it back in NYC!