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5 Things You Need to Do with Your Kids at the New FAO Schwarz

5 Things You Need to Do with Your Kids at the New FAO Schwarz

New York City’s beloved toy store, FAO Schwarz, made its return to Midtown Manhattan on Friday, Nov. 16 after its Fifth Avenue flagship store closed in 2015—just in time for the holiday season! This 20,000-square-foot toy emporium is located at 30 Rock, just steps away from The Rink at Rockefeller Center and the soon-to-be-lit Rockefeller Plaza tree. Children and families will feel instantly welcome as soon as they enter the store’s grand doors, finding everything from board games and animals to dolls and STEM products. Here are five things your kids won’t want to miss at FAO Schwarz!

Pro tip: Grab some hot chocolate and bundle up, because you might be waiting in line to get into this iconic store. Don’t worry, though! Toy Soldier guides are stationed outside to keep you company and spread cheer.

Take Some Time for TLC

For the child who is all about beauty and self-care, the Alex Bath and Hair Spa allows you to have full customization of any nail, hair, bath, or skin products the toy store sells, for only $20! FAO Schwarz beauty employees will pamper you with what will be an unexpected treat. Take a seat for a manicure or to get your hair done, whether it’s with glitter, chalk, or dye—but don’t worry, it’s all washable. You can also create your own DIY lotion or bath bomb by combining different colors and scents to create your own beauty product.

 

Explore STEM Concepts and Experiments

Visit the Discovery Station to watch science experiments and observe chemical reaction-based experiments. Children can line up and watch a miniature volcano erupt while the scientist explains the entire process! The Discovery Lab demonstrates all the science kits sold at FAO Schwarz, so customers can see exactly what each science kit does. There are different STEM kits for kids to learn about rocks, build rockets, look at interesting slides under a microscope, and more!

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Build Your Best Friend

FAO Schwarz features its very own Build-a-Bear Workshop for creative young toy makers. Choose who you want your new furry friend to be and then head to the stuffing station. Once your new lovie is built, you can choose clothing, accessories, and furniture at the dressing station! These customizable stuffed animals are a fun experience for any child or a thoughtful gift for a friend.

Recreate the Piano Scene from Big

The beloved giant piano that was in the original location of FAO Schwarz (the one Tom Hanks danced on in Big) made the move to 30 Rock and can be danced on by children and families! Take your shoes off and get in a musical mood. The keys don’t only light up on the floor; they also light up on the ceiling above! This way, onlookers standing in the plaza can look up to see people dancing while the keys light up.

Keep Your Eyes Peeled for the Sizeable Centerpieces

The attention to detail in this store is super fun! You’ll find a rocket ship at the top of one staircase, where children and families can step inside and have an out-of-this-world experience. The buttons inside light up and make various otherworldly sound effects. The other staircase in the store features a clock tower, with a winking face and a view of the interior spinning gadgets and widgets of a real tower. Both pieces make for a cool Instagramable moment

FAO Schwarz also has different sections dedicated to different favorite toys such as Barbie, Transformers, and stuffed animals. You can even buy toy soldier outfits to match your friends outside! The energy in this iconic toy store is perfect for the holiday season and to load up on both timeless and unique items. We’re happy to have it back in NYC!