Select Region
Helping Parents Make Better Decisions
Download the Summer Family Fun Guide Today!

Beth Israel Medical Center Bans Baby Formula in New Mom Gift Bags



 New York City Hospital Joins National Campaign to Stop the Marketing of Baby Formula to New Moms


 Beth Israel Medical Center has joined a national campaign to halt baby formula manufacturing companies from marketing in hospitals by stopping its practice of giving out formula gift bags to maternity patients at discharge.

“Overwhelming evidence has shown that giving away diaper bags containing formula and other marketing materials for the companies that manufacture them undermines breastfeeding mothers and promotes the sale of expensive, brand-name formulas,” says Susan Rothenberg, MD, FACOG, Associate Director of Obstetrics at Beth Israel Medical Center (BI).  “As an alternative gift to new families, we are giving away infant bodysuits, called ‘Onesies,’ with the phrase ‘I’m a BI Baby,’ printed on the front.”

Although New York City’s Health and Hospitals Corporation (HHC), the largest municipal hospital and healthcare system in the country, discontinued the practice of formula giveaways some time ago, Beth Israel is one of the few private hospitals that have done so.

Beth Israel has been recognized by, the official Web site for the national campaign, as a hospital that “markets health and nothing else.”


Want more content like this?

More Baby Articles:

Latest News:

Family Activities:

Garden Creativi-Tea at The Voelker Orth Museum

Garden Creativi-Tea

The Voelker Orth Museum Aug. 03, 2021

Join the The Voelker Orth Museum in the garden to make Wearable Felt Flowers & Bugs! Ado...

Have a Laugh:

Author: Rebecca Forbes is a contributor for NYMetroParents. See More

Featured Listings:

The Inn at East Hill Farm

The Inn at East Hill Farm

Troy, NH The Inn at East Hill Farm is located in the heart of the Monadnock Region of New Hampshire and offers year-round activities. This working farm offers ...

Lil' Footprints

Lil' Footprints

Lil' footprints is a family oriented daycare. We have been in business for 15 years. Today parents need to work and want to know that they are leaving...

Alcott Montessori School

Alcott Montessori School

Alcott is a preschool and special education program in Westchester County New York, founded in 1968 by Arlene Donegan, and has an outstanding history ...