Fresh Direct Partners With Robin Hood Foundation To Help Fight Poverty


Not Just Good Food, Food for Good

   Long Island City, N.Y. October 21, 2009 – For the 2009 holiday season, Robin Hood, the non-profit organization committed to fighting poverty in New York City, and FreshDirect, one of the nation’s leading online gourmet food providers and grocery delivery services, are coming together to help feed 120,000 New Yorkers in need. A $50 donation made via will feed a family of eight with a turkey dinner and all the fixings, delivered by FreshDirect to community organizations funded by Robin Hood throughout the five boroughs.

   "Every year as the holidays approach, many New Yorkers worry about making ends meet - and that's especially true this year,” says Mayor Michael Bloomberg. “That's why partnerships like the one between Robin Hood and FreshDirect, which will help many more New Yorkers enjoy a nutritious holiday meal, play such a vital role. As much as we’re doing in City government to help New Yorkers through these tough times, we can’t do it alone – and I applaud Robin Hood and FreshDirect for their initiative.”

   More than 1.3 million people rely on emergency food in New York City. Soup kitchens and food pantries, more than 1,000 of which are supplied thanks to Robin Hood’s grant to the Food Bank For New York City, help families get by when the budget is tight. Demand at these sites is up by 25 percent during the recession.

   “Robin Hood’s network of poverty-fighting organizations spans all five boroughs,” says David Saltzman, executive director of Robin Hood. “Combine that with FreshDirect’s food delivery expertise, and you get an incredibly powerful way to distribute holiday meals that will fill and nourish a great many of our neighbors who need some help during these tough economic times.”

   For each $50 donation, a family in need at one of the many Robin Hood-funded organizations, such as community centers and food pantries, will receive a holiday meal for eight, fulfilled and delivered by FreshDirect.

   “Poverty is a serious issue in New York and we are proud to join the fight against hunger and hope our customers will do the same,” said Rick Braddock, CEO of FreshDirect. “It is a true privilege to work with Robin Hood to provide food for our less fortunate neighbors. We are thankful for this opportunity and look forward to feeding 120,000 New Yorkers in need this holiday season.”

   To contribute to this cause, visit