Manhattan MomBiz: Heather Thomson: The Woman Behind Yummie Tummie™
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What were the steps involved?
My husband helped me put together a business plan and I looked for financing. We enrolled in a trade show and launched with the original tank top in 10 colors. We sold thousands.
What would you tell someone who has an idea but doesn't have financing right away?
If it's an original idea, trademark it and hire a patent attorney. If it's not an original idea but you think it's better than what everyone else offers, spend the money for publicity so the world knows you exist.
How do you manage the work/life balance?
It takes teamwork. We have a nanny and my children's godparents are involved in their lives. I'm 100 percent Mommy when I come home and I have a pact that I never walk into the house on the phone.
For more information about Heather Thomson and Yummie TummieTM, visit www.yummietummie.com.