MomBiz: Manhattan's Katie Danziger: The Accidental Entrepreneur
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What were your steps along the way?
The first thing I did was talk to a patent and trademark attorney. I then started working on what I wanted the product to look like and do, and decided on packaging. Once I signed off on the prototypes, it took 90 days for it to be made. In the meantime, I worked on building the website and trying to find someone to help me sell it in stores.
Did you encounter roadblocks along the way?
One of the hurdles has been getting people to know what it is so that it can sell itself.
What is the biggest key to your success?
Sticking to two things: making the product affordable and being personally in touch with every single customer who buys it and every single mommy blog and reporter who writes about it. Many times I fulfill the orders myself and write a personal note.
What's one piece of advice for other entrepreneurs?
There will always be mistakes, but if you take your time, your mistakes will be limited.
How do you manage the work/life balance?
It's a lot of juggling but one of the things I've done is to involve my family. My older kids, who are incredibly computer savvy, have helped me develop promotional materials.
For more information about Katie Danziger and Nomie BabyTM, visit www.nomiebaby.com.