MomBiz: Manhattan's Lynn Jawitz, Owner of Florisan LLC
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Q: What was the key to getting the concept off the ground?
Networking and joining professional organizations were a really big part of it.
Q: How do you deal with all the competition?
It's totally a taste thing: I put my work out there and there are people you totally get what I do and others you don't.
Q: How did you balance being a single mom and Florisan?
Although I meet clients in my studios, I actually work in my home. I wanted a place where my children knew where I was and that I wasn't sacrificing my family to do this. I like to work at night so I would put my children to bed and then work. I owned my own life.
Q: What do you wish you would have known before you launched Florisan?
Although I was prepared to work very hard, it was actually more difficult than I thought.
Q: What was the biggest key to your success?
One of my favorite quotes is, "I let nobody outwork me." Entrepreneurs need to have an unshakable belief in themselves that what they're offering is the best thing out there regardless of how much rejection they face. Having confidence in yourself is important because no one starts out an overnight success.
Q: What's the best part of your job?
When my clients tell me how much having the flowers and the design at their event meant to them and they understand that I take no shortcuts and they appreciate my work, I am so moved.
Q: What's your single piece of advice?
Become classically trained because you'll have the confidence to know that you're doing it exactly by the book. Also, learn as much about your product or service that you possibly can.
For more information about Lynn Jawitz, visit www.florisanllc.com.
Do you know a successful mom entrepreneur? Email Julie at [email protected].