The Working Mom Connection


For many new mothers, the playground or a daytime Mommy & Me class is the place to connect with other moms. But for those who go right back to their jobs, there is often no sense of community. Executive Moms looks to address that need, offering both a community and a resource for busy women.
Founder Marisa Thalberg, who is an advertising executive and a mother of two — she had her second baby in April — is, in her words, the “uber working mom”. “I am my own target audience,” she adds. Just six weeks after her daughter was born, she hosted an Executive Moms lunch with the theme of “Over-fulfilled…(or Never Quite)? What Lies Beneath the Complicated, Driven, Rewarding Life of an Executive Mom”.

In an odd bit of synergy, Working Mother Media, publishers of Working Mother magazine, held its first Balance Seekers Town Hall on the same day. This planned series of events for working mothers coincided with the publication of This Is How We Do It: The Working Mothers' Manifesto, by the magazine’s publisher, Carol Evans.

Executive Moms events tweak the usual nametag — attendees fill out two. One has your name, affiliation, and where you live; and one has the names and ages of your kids. Unlike networking events where people try to make business connections, the moms at these events check nametags to find other moms with similarly-aged kids.

Thalberg sends moms weekly “Executive Momorandums” with tightly edited information; a recent memo (momo?) had road trip suggestions so moms would not be cited for DWE, or driving without entertainment.

Executive Moms also hosts a multitasking holiday event every year, where moms can catch up, shop at a store opened exclusively for them — and donate to a charity. For three years in a row, the organization has held its “Rap and Wrap” at Toys R Us in Times Square; with special early hours, moms could fill their shopping lists in a hurry. And Room to Grow, the non-profit that provides for infants born into poverty, was the beneficiary of the moms’ charitable largesse.

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