American Girl Introduces 2021 Girl of the Year
Kira Bailey is a 10-year-old from Michigan who cares deeply for the environment and animals.
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Kira was created with the help of author Erin Teagan, who holds a master's degree in science and traveled to Australia to gain a deeper understanding of Kira's experiences. Other specialists in Australian wildlife and culture reviewed Kira's manuscripts and products to ensure every detail was rooted in real science and practices.
To further support Kira's message, American Girl is partnering with NSW Wildlife Information, Rescue and Education Service, Inc. (WIRES), which is Australias largest wildlife rescue organization. WIRES is dedicated to rescuing and caring for sick, injured, and orphaned animals. AG is matching customer donations to the organization dollar for dollar up to $25,000 through Dec. 30, 2021.
“Last year, Australia’s fire season was unlike anything previously experienced in terms of scale and severity, with fires destroying millions of hectares of land—much of which was threatened-species habitat,” says Kyla Shelley, chief operating officer for WIRES. “Wild species worldwide are facing enormous challenges—including extinction—mainly due to habitat loss, natural disasters, and climate change. Just like Kira discovers, everyone can get involved in wildlife rescue and protection, and it’s not too late to make a difference wherever you live.”
In celebration of Kira's debut, a variety of videos are available on American Girl's YouTube and Youtube Kids Channels, including a six-week "Meet Kira" stop-motion series, music videos, and DIY crafts.