American Girl is Revamping Store Model with New Rockefeller Center Store
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The private party rooms are designed to host “over-the-top personalized” birthday parties and other special events. The rooms will be equipped with new media and projection features. Themed packages will also be available.
The signature studio will allow girls to create one-of-a-kind designs for both their dolls and themselves. This includes clothing and various other accessories.
The modern media studio will feature instructional classes, stop-motion workshops (a widely popular trend on YouTube at the moment), and health and wellness activities such as cooking and yoga.
American Girl’s “store of the future” is scheduled to open up in the fall of 2017.
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Originally published on May 20, 2016