Rubin explains that the objective is to make a healthy lifestyle change through physical fitness and clean, holistic eating habits. “Losing weight is the added bonus. You should do this because you are going to feel so much healthier, younger, stronger, and more energized. That’s the goal,” Rubin says. At SHE3, the result is an inside-out effect. “Finding balance is the thing that leaves us satisfied, and that balance is a combination of eating healthy and feeling healthy,” she says.
Rubin’s boutique is different than most fitness centers because it offers health coaching, cleanse programs, and empowerment workshops. SHE3 also offers barre fitness courses for the beginner to advanced level; HE3 for men; prenatal care for expecting mothers; SHE3 Express for women on the go; and coed teenage programs for sixth- to 12th-graders. Rubin also offers a monthly “Band and Barre” class—a night of aerobics and fun set to a live band—for coed college students.