Manhattan
Helping Parents Make Better Decisions

Want more content like this? Like us on Facebook!


Popular Board Game Cafe Opens on Upper East Side

Popular Board Game Cafe Opens on Upper East Side

Hex & Company has locations in Morningside Heights and Greenwich Village.


Hex & Company opened a third board game cafe, and this time its on the Upper East Side. The popular hot spot opened on Sept. 9 and offers after-school programs in addition to coffee and food services. More than Manhattan’s largest board game cafe, Hex & Company offers summer camp programs and after-school curriculums at its three locations in Morningside Heights, Greenwich Village and, as of September, and now, the Upper East Side.  It also hosts events, tournaments and weekly role-playing games, including the popular Dungeons & Dragons, for people of all ages.

Founder and owner Jon Freeman, Ph.D.,  believes in the power of games to stimulate healthy neurodevelopment and personal growth. Once the director of neuroscience research at a leading clinical research organization, Dr. Freeman opened his first board game cafe in Carroll Gardens in 2011. He designed the after-school programs based on spiral theory, which means that the games are intricate and complex enough to take approximately 2 years to complete. When kids come back to the game a second time, they are able to approach it with a new perspective.

“We know that the skills kids are learning here are transferable to other areas of their life,” acknowledges Dr. Freeman. Playing games in a safe, low-risk environment allows kids not only to hone their critical thinking and problem solving skills, but also to practice their communication and interpersonal skills with peers who share similar interests. As a result, Hex & Company has a high retention rate—many kids stick around for as long as four and five years.

The new Upper East Side location will offer the same experiences as its other stores, from classic and modern card games to tabletop role-play games for all ages. It will also expand its curriculum based on the needs and preferences of its participants. For instance, Dr. Freeman has been able to start a chess club and an all-girls team at the other two Hex & Company locations.

“When kids love what they do,” Dr. Freeman says, “they want to come back.”

For more information about Hex & Company, visit its website.

Want more content like this? Like us on Facebook!
Nina Rodríguez-Marty

Author: Nina Rodríguez-Marty is a freelance writer for NYMetroParents. A graduate of the Florida State University and the NYU School of Professional Studies, she currently works in higher education publishing. Nina lives in Brooklyn with her cat-nephew, Theo. See More

Related Articles:

Featured Listings:

Deer Mountain Day Camp

Deer Mountain Day Camp

Pomona, NY Under our insightful watch, campers ages 3-15 open up as themselves and have a blast as they enjoy a sleep away camp’s range of activities, facilities...

Mommybites

Mommybites

The Mommybites FREE nanny board is the ‘go to’ place for finding high quality nannies since 2006.

Kate Tempesta's Urban Golf Academy

Kate Tempesta's Urban Golf Academy

Kate Tempesta’s Urban Golf Academy (UGA) brings golf to children as young as 3 years old! Check out their weekly programs in on the Upper East Side or...

A.C.T. Nursery and Preschool

A.C.T. Nursery and Preschool

New York, NY The key to a love of learning and school are based on successes and the social and emotional growth youngsters' experience. Through the introduction o...