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The CAMP Store Is Now a ToyLab Workshop for the Holidays

The CAMP Store Is Now a ToyLab Workshop for the Holidays

All you have to do to play with, test your toys, and take them home is head to 110 Fifth Avenue.


The CAMP flagship experience in the Flatiron district provides families with rotating themed experiences that bring kids on adventures that disrupt the traditional idea of what it means to play. On November 8, ToyLab–an interactive, unique holiday shopping experience that allows kids to browse, test, and take home the best toys of the season while playing on giant racetracks and slides–opened to the public in partnership with eko. Step inside ToyLab to choose the type of tester you want to be (Funfluencer, Awesomeness Agent, or Play Pioneer), and head through the "fun-o-vator" tunnel, inspired by eko's online show KidHQ, to experience all of the different toy rooms. They include

  • A Game Room, where kids can play iconic and nostalgic games like Sorry!, Connect 4, and Ouija, that parents will be excited about as well
  • A Surprise Room, which is not only filled with exciting and unexpected toys, but also features hidden glitter chambers and disco balls that pop out when kids press "Do Not Touch" buttons
  • Santa's Workshop, a cozy nook of a room that features holiday-themed toys, a fireplace, and Christmas lights, all hidden by the Surprise Room wall
  • The Character Room, which features fun-house mirror, character-based toys, and a ladder that leads up to an observation deck overlooking the racetrack. The observation deck leads to a slide, which will take CAMPers right down to the racetrack
  • A Racetrack Room with racetrack-inspired toys, a work station, and a magnetic playable wall

All of these rooms are structured around the giant racetrack, slide, and ball pit. Kids can rate toys after testing them, and there are designated areas for shopping by age range, as well as gifts and accessories for adults. Activities at the CAMPitheatre will include writing letters to Santa, making snowmen twinkle mason jars, and and creating light-up paper Christmas trees.  To learn more about ToyLab CAMP and CAMP’s other locations across the country, visit CAMP’s website.



Main Image: Courtesy CAMP

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Jacqueline Neber

Author: Jacqueline Neber is an assistant editor and a graduate of The Writing Seminars at Johns Hopkins University. When she's not focused on writing special needs and education features, you can find her petting someone else's dog. See More

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