The iconic toy store will reopen in NYC at a new location in Manhattan.
Over the recent holiday season, FAO Schwarz launched a Retern to Wonder collection exclusive to department stores across the country called Return to Wonder. It was unveiled in October at Bergdorf Goodman at an event that included Katie Holmes and FAO Schwarz's famous giant piano dance mat. The collection included specialty items, holiday décor, and toys.
The news of FAO Schwarz returning to NYC certainly comes as a relief to New Yorkers and tourists alike who have so many fond memories of the store. I remember taking trips to the original location with my father who told me it was a "toy museum" (nothing could be bought), and I can't wait to bring my own sons there this fall.