Mattel's #ThankYouHeroes Campaign Supports Frontline Workers and Children's Foundation
Mattel's #ThankYouHeroes campaign is showing appreciation to our first responders by making donations to first responders and their families.
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“As Barbie has always highlighted role models to inspire the limitless potential in the next generation, we are proud to launch a program celebrating the real-life heroes working on the front lines and supporting their families through the First Responders Children’s Foundation,” Lisa McKnight, SVP and global head of Barbie and Dolls, Mattel, said in a press release. “We want to do our part to give back and inspire today’s kids to take after these heroes one day.”
In addition, Mattel is making face shields and cloth face masks for medical professionals. The company has committed to produce 500,000 face shields for healthcare workers, originally having committed 100,000. It has also donated to non-profit partners including Baby2Baby, Feed the Children, LA Family Housing, LA Students Most in Need, Partners for Pediatric Vision, Save the Children, and UCLA Mattel Children's Hospital.