NYC Launches Fruit and Vegetable Prescription Program Pilot
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Dyan Hes, M.D., medical director of Gramercy Pediatrics and board member of the American Board of Obesity Medicine, says the Health Bucks program has been done in other cities around the country and New York City is trying to find ways to encourage low-income and high-risk families to buy more fruits and vegetables.
“A big problem was that farmer’s markets are expensive and it is difficult to find them,” Dr. Hes says. “What they did was open farmer’s markets in these inner-city neighborhoods where Whole Foods may not be open. They are trying to lower the prices and give patients incentive to buy healthy foods.”
For more information about the Health Bucks pilot program or to find a participating farmers’ market, visit nyc.gov.