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LEGO Is Creating Stay-at-Home Dad and Working Mom Figures

LEGO Is Creating Stay-at-Home Dad and Working Mom Figures


LEGO is releasing a new set of “minifigures,” including a stay-at-home dad and working mom to mirror actual families and today’s world.

Soren Torp Laursen, president of LEGO Systems, told Fortune that they will be creating new minifigures to better reflect today’s society, including a child in a wheelchair with a guide dog.

“We need to stay in tune with the world around us,” Laursen told Fortune at the Nurenberg International Toy Fair in Germany. “We aren’t responding to demand from anyone. We are trying to portray the world around us and listen to our consumer base.”

The stay-at-home dad is dressed in a plaid shirt and jeans with a baby in a stroller, while the mother is dressed in work attire and holds the baby bottle.



A Pew Research Center study conducted in June 2014 cited that there are over 2 million stay-at-home dads in the U.S. and is on the rise. 

LEGO is not the only toy company that has been making changes to appeal to a greater demographic. Last month, Barbie unveiled three new dolls with petite, curvy, and tall body types for more girls to relate to.

The new line of LEGO minifigures is part ofthe new Fun in the park- City People Pack and will be available this August.
 

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Main image: A preview of the Fun in the park- City People Pack of LEGO minifigures.
Photo courtesy of LEGO




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