Select Region
Let's Get Social!
Want to win LEGOLAND NY Resort tickets? Enter the First Day of School photo contest!

Mattel Launches a Brand New Robotics Engineer Barbie

Mattel Launches a Brand New Robotics Engineer Barbie

The new Barbie doll is an engineer—an underrepresented career field for women—and is designed to introduce girls to STEM.


Last week Mattel launched a brand new Barbie doll. Barbie’s latest career, a robotics engineer Barbie, is an effort to encourage girls’ participation in traditionally male-dominated STEM-based careers. The new doll adds to the list of more than 200 careers held by Barbie.

In addition to the doll, Mattel has partnered with Tynker, the number one game-based platform that has helped more than 60 million kids learn to code, to launch six free Barbie-inspired coding experiences. These lessons are designed to teach logic, problem-solving, and the building blocks of coding in a fun and interactive way.

The Barbie brand hopes both of these products will introduce girls to a wider range of career options at a young age. Other STEM Barbies include astronaut, scientist, video game developer, and computer engineer.

Mattel will also provide a grant to Black Girls CODE, gift dolls at robotics workshops to reach young girls interested in developing skills in the field, and launch an e-book called Code Camp for Barbie and Friends, a kid-friendly introduction to the concepts of coding.



"Our mission is to empower youth to become the makers of tomorrow through coding, and the Barbie brand is an ideal partner to help us introduce programming to a large number of kids in a fun, engaging way," said Krishna Vedati, co-founder and CEO, Tynker. "It's critical that all young learners have an opportunity to explore the possibilities available in STEM fields, and Tynker's Barbie programming experience is a valuable tool to introduce kids of all ages to these concepts while building their coding skills."


Want more content like this?


More News Articles:

Macy's Thanksgiving Day Parade Returns to NYC for 2021

The Macy's Thanksgiving Day Parade will return to NYC for 2021, with safety protocols aligned with the city, state, and CDC guidelines.


Latest News:

The First Day of School Photo Contest is Now Open!

Enter NYMetroParents' First Day of School 2021 Photo Contest for a chance to win a family 4-pack of tickets to LEGOLAND NY Resort or a $100 Amazon gif...


Family Activities:

Outdoor Adventure with Ranger Eric

Sands Point Preserve Sep. 25, 2021

Biologist and ranger Eric Powers knows the Preserve’s wildlife and landscape like the back ...



Have a Laugh:

Best Memes of the Week for Parents

Here are the funniest parenting memes from Instagram, Facebook, and Reddit this week.
Brigitt Earley

Author: Brigitt Earley is a freelance writer and editor based in NJ. She’s a new mom to a baby boy, runs an Instagram account full of the most delicious food she can find (@literallyallthefood), and loves to hate a good barre class. See More

Featured Listings:

Therapy and Learning Center

Therapy and Learning Center

TLC provides expert instruction in pre-academics, fundamentals of reading, writing, and arithmetic, along with core knowledge in health, science, and ...

Future Stars Summer Camps-Queens

Future Stars Summer Camps-Queens

Old Westbury, NY Future Stars Summer Camps offer weekly Sports and Specialty day camp programs on campus at Farmingdale State College. Summer 2016 camps will run from ...

Forest Park Carousel Amusement Village

Forest Park Carousel Amusement Village

Woodhaven, NY Forest Park Carousel is an historic Carousel nestled within Forest Park in Woodhaven, Queens. It was originally carved by hand in 1903 by Master Danie...

Steps on Broadway Youth Programs

Steps on Broadway Youth Programs

Upper West Side, For 40 years, the Youth Programs at the internationally celebrated Steps on Broadway have nurtured young dancers, ages 18 months to 18 years. Whether...