The Museum of Ice Cream Flagship Is Coming to NYC This Fall

The Museum of Ice Cream Flagship Is Coming to NYC This Fall

The space will span nearly 25,000 square feet over three floors with 13 new art installations.

Your family can be one of the first to visit the Museum of Ice Cream in NYC this fall if you join the early access waitlist that’s live now on the MOIC site! Tickets go on sale October 9. The flagship is coming to Soho soon and will span nearly 25,000 square feet, cover three floors of space, and incorporate 13 new art installations into its celebration of ice cream. Guests can dive into MOIC’s biggest sprinkle pool ever, savor sweet treats on a floating table, slide down a three-story slide, and more as they delight all five senses. Museum of Ice Cream was born under the premise that that ice cream is a “universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination.”

The museum will feature a very New York City-inspired “Celestial Subway,” a Queen Bee hive inspired by the museum’s Queen Bee ice cream, and more installations that have all been created in-house by a team of architects and designers. Guests can also visit an exclusive MOIC café and gift shop that will offer an extensive menu and very cool products. Tickets, which include ice cream tastings and signature treats exclusive to MOIC NYC, are $38. Kids under 2 are free.

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MOIC first burst onto the experiential museum scene in 2016 and has locations in San Francisco and now, of course, New York. Celebrities that have visited the museum include Beyonce, Jay-Z, Kim Kardashian, and Katy Perry. Some of the museum’s iconic ice cream flavors include Queen Bee (honey ice cream with chocolate covered honeycomb and English toffee with almonds), Nana Banana (banana ice cream with a salted caramel almond butter swirl), and Malt Shake (malted chocolate ice cream with mini malted milk balls). The flagship will welcome families at 558 Broadway in Soho. To put your family on the waitlist, visit the museum's site. Don’t wait: like ice cream always does, tickets will sell out! They officially go on sale on October 9.