Kids Can Go to Toy Fair in 2016!
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Play Fair is launching as part of a new partnership between the Toy Industry Association and LeftField Media. The LEGO Group and Nickelodeon have been confirmed as presenting sponsors.
At the heart of Play Fair will be immersive, rewarding experiences, allowing the public to touch, feel, and interact with their favorite toys, games, and entertainment brands. Fans – from kids to adults – will experience toy reveals, photo ops, character interactions, stage performances, author readings, celebrity signings, live music, and giveaways. Retail areas will allow attendees to purchase show exclusives, limited edition products, and rare variants of beloved toys and games.
“We’re humbled and thrilled to work together with TIA on Play Fair,” said Greg Topalian, President of LeftField Media. “For more than a century, TIA has gathered the professional side of the toy world together at Toy Fair, and now families, fans, and collectors will finally get to experience this excitement inside their own event. Play Fair will be a space to create fun, engaging, and rewarding connections between brands, their current fans, and the fans of tomorrow – and get a glimpse at new toys before anyone else on the planet!”
Organizers expect Play Fair to sell out. Tickets cost $30 each, though there are discounts for larger families.
Play Fair will take place Saturday, February 13 and Sunday, February 14, 2016 at New York City’s Javits Center North. For more information, go to www.playfairny.com.