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Ultimate NFL Experience Coming to Times Square

Ultimate NFL Experience Coming to Times Square

Become a Super Bowl champion and more at Times Square’s newest attraction

The National Football League, National Football Players Association, and Cirque du Soleil have partnered to open NFL Experience Times Square, a 40,000-square-foot interactive exhibit for football fans of all ages (and team allegiances). Guests will enter the state-of-the-art exhibit as fans, become players, and leave as Super Bowl champions.

“We are thrilled to re-imagine what it means to authentically engage with fans by providing them an immersive, innovative experience celebrating football and available year-round,” said Dawn Hudson, NFL chief marketing officer, in a press release. “We hope to bring fans of all ages and avidity into the huddle and give them an all-access pass to players and teams.”

NFL Experience Times Square Suit Up

Using a combination of enhanced visual effects and Kinect technology, fans will be able to "suit up" as their favorite NFL player.

The exhibit features a blend of high-tech displays and immersive, interactive elements, which will allow fans to test their skills, learn game strategy, and become part of the team. Before becoming a player, guests will explore the history of the game through videos playing on jumbotrons, test their knowledge (all 32 NFL teams are represented) in the more than 20 interactive touchscreen stations, and watch Gameday, an immersive film in the exhibit’s 4-D theater.

Fans can then step into the cleats of their favorite players when they explore a recreated equipment room, “Suit Up” as a member of their favorite NFL team, learn and experience a game plan through virtual reality technology, and test their QB skills by passing to their favorite receiver. After throwing the game-winning pass, fans-turned-players can experience the on-field Super Bowl celebration and snap a photo with the Vince Lombardi Trophy.

NFL Experience Times Square Huddle Up

Fans will be given 1-on-1 instruction from a hologram of a legendary NFL coach to prepare a game plan, and execute that plan through a virtual reality experience.

In addition to the immersive activities, the exhibit will feature memorabilia from all 32 NFL teams, a food court with selections from various stadiums, and scheduled appearances by past and present NFL players.

“No other brand in professional sports is as strong and popular as the NFL, and we are thrilled to have the opportunity to showcase the NFL from a whole new perspective,” said Daniel Lamarre, president and CEO of Cirque du Soleil, in a press release.

NFL Experience Times Square Quarterback Challenge

NFL fans can test their QB skills by passing to their favorite receiver and compare their passing stats to their favorite quarterback. 

NFL Experience Times Square, which is currently under construction, is slated to open Nov. 17.  It is located at 20 Times Square (corner of West 47th Street and Seventh Avenue) in Times Square. For more information and to purchase tickets, visit

Main image: Fans can complete their ultimate NFL experience by snapping a photo with the Vince Lombardi trophy.
All renderings courtesy NFL Experience Times Square

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