The CEO of Panera Bread is proud to say he would eat off of the kids menu for a week.
“Kids can surprise you when they have positive options to choose from,” Sara Burnett, Panera Bread’s Director of Wellness and Food Policy, says, reflecting their tenet of nutritiously paired. “We believe that kids should have that choice, and furthermore that we should not bundle their entrees with fries and sugary drinks that make the combination a nutritional nightmare.”
Josh Golin, the executive director of the Campaign for a Commercial-Free Childhood, says, “In an era when so many companies seek to manipulate kids with marketing, Panera’s approach is respectful of parents and children alike. When kids have the space to discover new tastes without the lure of giveaways and gimmicks, they're more likely to develop a healthy relationship with food.”