Why FreshDirect is a Parent's Best Friend
FreshDirect made this mom's life a lot easier. Here's how it can help yours too.
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Probably the biggest selling point for FreshDirect for me has been the convenience of finding everything I need at one e-store. I can find pretty much all the standard brands of dairy, condiments, cookies, and crackers that I grew up with, plus Annie’s and Earth’s Best stuff for babies and tots, and plant-based milks, chia pudding, kombucha, cold brew, and more for me. I’ve been pleasantly surprised to come across treats like ready-to-bake sticky buns, chocolate rugelach, Chloe’s frozen pops, and cakes and cupcakes for special occasions (including Baked By Melissa minis!) when I just can’t find the time to make it to the local bakery. I can also stock up on pantry and household goods like hand sanitizer, shampoo, infant formula, wine and beer (unlike some other grocery delivery services), paper towels and toilet paper, cleaning supplies, pet products, and even fresh flowers. What’s more, the shopping experience is incredibly easy when compared to pushing a cart full of kids and groceries through aisle after aisle. In a few clicks I can find just what I need or simply narrow down my search to organic, local, vegan and vegetarian, or gluten-free options, shop for what’s currently on sale, top-rated, or new.
Tips for Getting the Most Out of FreshDirect
- I start each shopping “trip” by hitting the reorder button so I can see what my most commonly bought items are and what I purchased in past orders. This helps me remember to grab all the things my family eats each and every week. And it’s one less thing to store in my brain.
- Pay attention to the ratings. All fresh foods are rated on a scale of 1-5 stars. This takes some of the guesswork out of buying produce and other seasonal goods. That said, sometimes an item arrives and it’s much smaller or larger than I anticipated!
- If you live in a high-demand area, FD is now also offering a new contactless order pickup service at specific locations you can drive to, including the Bronx and Bridgehampton. Free of delivery charge!
- It’s easy to shop local via FD. The service works with growers, producers, and makers in the northeast. When I can’t make it to our local farmers’ market, I can feel good about shopping local online and supporting small businesses. I’ve yet to try the CSA boxes from Hepworth Farms and Lancaster Farm Fresh Cooperative, but it’s only a matter of time before I add one to my order.
- It’s been heartwarming to see FreshDirect partner with organizations like NY Common Pantry, and they make it easy for shoppers to donate a meal or a week’s worth of produce to neighbors in need.
- While restaurants are open for alfresco dining in parts of New York, it's unclear when they will be back to full capacity. Until then, FreshDirect is working with Restaurant Associates on a new prepared-meal initiative called “RA Kitchen.” So instead of ordering our one-a-week takeout, my family is going to be trying the Chicken Cacciatore this weekend!