The space will span nearly 25,000 square feet over three floors with 13 new art installations.
MOIC first burst onto the experiential museum scene in 2016 and has locations in San Francisco and now, of course, New York. Celebrities that have visited the museum include Beyonce, Jay-Z, Kim Kardashian, and Katy Perry. Some of the museum’s iconic ice cream flavors include Queen Bee (honey ice cream with chocolate covered honeycomb and English toffee with almonds), Nana Banana (banana ice cream with a salted caramel almond butter swirl), and Malt Shake (malted chocolate ice cream with mini malted milk balls). The flagship will welcome families at 558 Broadway in Soho. To put your family on the waitlist, visit the museum's site. Don’t wait: like ice cream always does, tickets will sell out! They officially go on sale on October 9.