Can you walk us through the process of how Simply Re-Gift It works?
The gift bag has a complete life cycle. A person puts his/her own pictures on it, registers it online, and starts the story. The next person (who receives a gift in the gift bag) does the same. The final person creates his/her own pictures, downloads a label, and mails back the design portion of the bag. The company then emails all participants to view the final design online and the bag's journey.
How did you get started with inventory and designs for the bag?
I sourced out a wholesaler and got educated about paper products. We sourced an overseas manufacturer and I bought my inventory. Then I had to find a designer to create the bags.
What's your best advice for moms who want to start their own business?
If I described everything I've done - the trademarks, patents, selection, website - to a mom with a husband and kids, they'd say, "There's no way I can do that." But do what you love. Set realistic goals. And know that you don't know everything. I have people that do my website, designers, people who taught me about paper products. Go to the experts!
What's next for the company?
The bag is a spectacular marketing tool. Corporations can put their logo and message on it and teach eco-friendly behaviors. I have ideas for different areas - bags for showers and weddings, and family trees.
For more information, visit www.SimplyReGiftIt.com or call 1-888-RE-GIFT-3.